We are so excited about the new JumpStart product, which allows you to have a business class site with unlimited content for as little as $69 a month!  There's also a business class e-commerce site with unlimited products and categories, and many other features, for as little as $79 a month!  Both JumpStart products utilize the same award winning Joomla!® CMS as our custom designed sites.

Our new blogging and email marketing services are going to be a big hit too!  The blog services allow you to turn over the day-to-day tasks of blogging to our capable staff.  We can create content and publish on a schedule that fits your needs, so you can focus on your business.  Our email marketing service allows you to reach out with regular or one-time newsletter distributions, possibly announcing new products or services you offer, or specials you may be running.  The possibilities are endless!

At RazorRock, everyone had the opportunity to call the Hogs and to taste Arkansas made wine, beer, distilled spirits, liqueurs and some awesome coffee!  Attendees also had the chance to check out some fantastic local art and some great live music.  Thea Foundation, Greg Thompson Art and Galaxy hosted tastings from Guillermo's Gourmet Grounds Coffee, Rock Town Distillery Vodka and Gin, Diamond Bear Brewery, Lombardi Lemoncello and Lemonada,  and Wiederkerhr Winery.  Luckily, the rain held out and allowed everyone to have a great time!  RazorRock activities continue thoughout the week, so get out and enjoy yourself! 

At Web-JIVE, we listen to our customers requests, and two requests have been consistent, a newsletter and blogging services. Well, we listened, we developed and now we're announcing them!

Web-JIVE Does Blogging!

Do you want to rank well in the search engine result pages? Let Web-JIVE create a professional, customized web blog that reflects the branding for your business while keeping your online marketing current, relevant, and searchable!
 
Blogs are one  great way to get Google to index your site more frequently, which in turn helps your organic rankings. We can make sure a blog is added to your website every month, week, or more often if you require. We will set up your blog (if you don't have one already), create content (usually 250 plus words) and publish it to the web.

The blog will then be checked by an automated Google SEO ranking tool on a scale of 1-100 for SEOoptimization. Our targeted goal is a score of 85 but, we often obtain a score of 100.

Included, promoting your information via Twitter and Facebook

We can also set up your Twitter and Facebook account (if you don’t already have one), then create and post a “tweet” (Twitter) and “share” (Facebook) every time we publish your blog.  Each ‘tweet” and “share” will be based on the content of the most current blog we created for you. To learn more about pricing and features, visit our Blogging Service Web Page.

Web-JIVE Does Email Marketing!

Web-JIVE now offers email marketing services which connect you directly with your customers!

Why email marketing? Because it works!  Don't take our word for it, read this article to see why. The benefits are too great to pass up on inexpensive, direct to your customer, informative newsletters. Read our blog on "Email Marketing, And How You Can Benefit" to learn more about our approach to email marketing newsletters.

What's included?

• 250-500 words per newsletter including articles/calendars/graphics or we can reuse your latest blog, if you wish
• Re-use articles created by ghost writers, we format, proof, add graphics, check SEO, etc.
• Add a calendar of events provided by you
• Format the newsletter with your company header or logo
• Add your contact information to each edition
• Insert company announcements provided by you (recent awards, or customer acknowledgements, employee anniversaries, etc…)
• All newsletters include links back to your site
• A great way to promote discount codes and/or specials
• We provide extensive reporting like click-thrus, open rates, bounce tracking and more
• Push to Facebook and Twitter for free
• We can insert ratings and reviews upon request to get feedback from your clients (this is just more than R&R, this is a system you manage)
• and more..

 To learn more about pricing and features, visit our Email Marketing Web Page.

A couple of effective ways of driving more traffic to your website is through Email/Newsletter Marketing campaigns and Blogs. The great thing about blogs are, they can be converted into an email newsletter campaign without much additional effort and cost.

At Web-JIVE, we answer SEO questions on a daily basis for our clients. Along with a good SEO strategy,blogging and email campaigns are effective marketing tools, when it comes to getting measurable results. This is why we use them as well.

Some blogging tips:

When drafting content for your website blog and newsletter, remember to provide information people will find valuable. For instance, if you sell products, include how-to information along with a coupon to bring people back to the website.

• Don't be too "chatty" in your blogs or newsletters.  Try to keep them between 250-500 words.
• When embedding blogs into your newsletter, try to include a "Read more..." link back to your websitefor the remaining article.
• When crafting your blog and newsletter, keep the titles short yet, interesting enough that people want to read them

These are just a few of the tips for continued success in driving repeat and new traffic back to your website.

Here are a few interesting statistics we would like to share:

• 71% of online shoppers read reviews, making it the most widely read consumer-generated content. (Forrester)
• 77% of online shoppers use reviews and ratings when purchasing (Jupiter Research, August 2006)
• Companies lose 10 customers for every one that complains
• 13% of people will tell more than 20 people about their bad experience
• 90% of unhappy clients will not do business with the same company again
• However, 95% of unhappy customers will return if an issue is resolved quickly and efficiently (National Association of Retail Marketing Services)

Use your full name -- Many women use a version with their maiden name, because some people knew them only by that name. If you’ve used other names, try to fit them in somewhere logical, such as your “Info” tab.

Fill out your profile as completely as possible -- The profile has four sections: “Basic,” “Personal,” “Contact” and “Education and Work.” Fill out the information as completely as you can, but always think about a potential client reading the details. Do you want that client to know that about you?

Choose the right profile photo -- If you have a professional photo, use it. If not, pick a photo that captures you wearing the clothes that fit your style or what you would wear for a typical business meeting. Don’t try to be too dressy or too casual. You can post other photos of yourself under the “Photos” tab and assign privacy settings on a per-album basis.

Link to your blog -- Facebook has several Applications that can automatically  import your blog entries into Facebook. Networked Blogs is one good choice. It’s a great way to find readers of your blog’s content. Many people say their local friends never read their blog until they connected it to Facebook.

Put your most important business information on your profile home page. This is the paragraph that appears below your profile photo. What is the most important thing you want potential clients to know about you? What do they get out of working with you? Mention your industry, client type or other information to give people a hint. Use appropriate privacy settings for your profile information. Some people have their profile settings so high that when someone searches for them, they only see a name. You might not be the only one with that name in the world, which makes it harder for people to tell if they have the right person. One basic set-up would be to open your profile photos and then maybe your “Education and Work” information to everyone. This helps searchers know if they have the right person while letting them know what I do.

Take advantage of privacy settings to limit access on a per-user basis. If you don’t know someone very well or only on a professional level, give them a “Limited Profile” assignment. Those with this assignment can only see the parts of your profile that you open to them. You can also control who can view each photo album. For more personal photo albums, you can customize the privacy settings to “My friends except for those on the Limited Profile list", for example.

Still not sold on Facebook for business? We will continue to discuss the many tips and challenges associated with social networking in upcoming blogs, so stay tuned!

Here are a few good tips to consider when blogging on your site.

Make your blog posts interesting and thought provoking.  Be unique.  What makes your blog stand out? Why should people read your blog rather than the others in your niche? People can read more than one blog, but being original is the best way to stand out in someone's memory. This means writing original content, having an original focus (possibly a well-known niche, but with a twist?), and giving your readers something to be interested in every time you post.

Use a strong opening comment.  Readers usually decide if they want to read the material by the end of the first sentence. Once you’ve grabbed their attention with the headline or title, you have to keep their attention with a strong introduction.

Use vivid words and descriptions.  If possible, bring the reader’s senses into play.  If you can give them something more than words on the screen, you will have their interest. Help them see it, smell it, feel it.  Whatever sense you can invoke with the reader make it more interesting for them.

Add variety.  Shake it up every once in awhile and have fun. If you break out of your normal shell, you will entertain your audience.

End with a firm statement.  Leave the readers with a clear message. Make sure that message is stated again in the end to reinforce its importance.

Open strong. Finish strong. Have a good time and give great information in between.